mission statement ถือเป็นหนึ่งในเนื้อหาที่สำคัญซึ่งจะต้องปรากฎในแผนธุรกิจ การที่จะสร้าง mission statement หลายคนบอกว่ายาก นึกเท่าไรก็นึกไม่ออก จนกลายเป็น mission impossible แต่หลายคนกลับบอกว่าง่าย โดยเฉพาะเมื่อได้ดู mission statement ของกิจการดังดัง ... วันนีจึงอาสารวบรวม mission ของกิจการดังดังในโลก...เอาเฉพาะที่ยังดังอยู่นะ ประเภทที่เคยดังแต่เดี๋ยวนี้ดับไปแล้ว ไม่ขอนำมาลง ... มันแสลงใจ..แล้วก็..ขออนุญาตไม่แปลเป็นไทยนะ เดี๋ยวเสียอรรถรสหมด

1) YAHOO
"Yahoo's mission is to be the most essential global Internet service for consumers and businesses."

2) GOOGLE
"To make the world's information universally accessible and useful"

3) TOYOTA
"To sustain profitable growth by providing the best customer experience and dealer support."

4) SONY
"To experience the joy of advancing and applying technology for the benefit of the public."

5) NIKE
"To bring inspiration and innovation to every athlete* in the world"

6) COKE
"To Refresh the World... in body, mind, and spirit.

To Inspire Moments of Optimism... through our brands and our actions."

7) DISNEY
"We create happiness by providing the finest in entertainment for people of all ages, everywhere."

8) AMAZON
"To build a place where people can come to find and discover anything they might want to buy online"

9) DELL

"To be the most successful computer company in the world at delivering the best
customer experience in markets we serve."

10) APPLE
"To produce high-quality, low cost, easy to use products that incorporate high technology for the individual. We are proving that high technology does not have to be intimidating for noncomputer experts."

11) BURGER KING
"We will prepare and sell quick service food to fulfill our guest's needs more accurately, quickly, courteously, and in a cleaner environment than our competitors. We will conduct all our business affairs ethically, and with the best employees in the mid-south. We will continue to grow profitably and responsibly, and provide career advancement opportunities for every willing member of our organization."

12) EBAY
"eBay's mission is to provide a global trading platform where practically anyone can trade practically anything."

13) FORD
"To become the world's leading consumer company for automotive products and services."

14) GE
"GE does not have a mission statement, per se, but its operating philosophy and business objectives are clearly articulated each year in the Letter to Shareowners, Employees and Customers in the Annual Report.."

15) HOMEDEPOT
"The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. We are a values-driven company and our eight core values include the following:

16) GM
"G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment."

17) WALLMART
"Our mission is to enhance and integrate our supplier diversity programs into all of our procurement practices and to be an advocate for minority- and women-owned businesses."

18) VERIZON
"As a leader in communications, Verizon's mission is to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors."

19) STARBUCK
"Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow."

20) PEPSI
"We have absolute clarity about what we do ‘WE SELL HIGH QUALITY FOOD AND BEVERAGE PRODUCTS.’ Our success will ensure: customers will build their business, employees build their futures, and shareholders build their wealth."

21) McDonald
"McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."